Marketing Portfolio

Kenna Montgomery

Marketing Strategist, MSM Candidate

I'm pursuing a Master of Science in Marketing at the University of Tennessee, building on hands-on agency experience across legal, contractor work, retail, tourism, and home services. I love solving business problems through strategy, storytelling, and results you can measure.

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Marketing with Purpose. Powered by Strategy.
Areas of Interest
Brand Marketing Digital Marketing Marketing Strategy Consumer Insights Integrated Marketing Comms Agency Marketing Brand Management Growth Marketing Strategic Communications Customer Experience
University of Tennessee, Haslam College of Business 15+ Client Accounts Managed
Kenna Montgomery Photo coming soon
Academic Background

Education

University of Tennessee

University of Tennessee, Knoxville

Haslam College of Business
Master of Science in MarketingMay 2027
Bachelor of Science in Business Administration, Management & EntrepreneurshipDecember 2025
Work History

Experience

Marketing Coordinator

Mar 2026 - Present
Dawn Marketing, Paso Robles, CA

Digital Marketing Intern

Feb 2026 - Present
Aurelia, Los Angeles, CA

Administrative Assistant

Aug 2022 - Jan 2026
Stay Paso, Paso Robles, CA
Portfolio

Selected Work

Dawn Marketing, Law Firm

Simas & Associates

Client marketing strategy for a legal practice, including client review and testimonial graphics.

Simas and Associates five star client review from Andrew Choi More details coming soon
Dawn Marketing, Healthcare

SkinCenter

Social content and copywriting for a medical aesthetics client: client testimonial graphics, treatment promotions, and educational content on injectables and microneedling.

SkinCenter client review graphic SkinCenter injectable treatment ad SkinCenter microneedling benefits graphic SkinCenter acne treatment FAQ graphic SkinCenter Fathers Day special promotion
Read Blog Post ↓
Dawn Marketing, Nonprofit

Chamber of Commerce

Community and event marketing for the Paso Robles & Templeton Chamber of Commerce, including promotional graphics for their "Wake Up Paso" speaker series and monthly membership mixers.

Wake Up Paso event flyer featuring speaker Joel PetersonJune Membership Mixer flyer at Estrella Warbirds Museum
More details coming soon
Dawn Marketing, Jewelry

B. Anthony Jewelers

Branding and marketing for a jewelry retail client, including recruitment and hiring graphics for in-store retail roles.

B. Anthony Jewelers hiring flyer for a part-time retail associate More details coming soon
Dawn Marketing, Education

Almond Acres Charter Academy

Recruitment marketing for a Paso Robles charter school, including a "We're Hiring" social carousel promoting open teaching and staff positions.

Almond Acres Charter Academy We Are Hiring announcement Almond Acres Charter Academy Middle School Science Teacher hiring graphic Almond Acres Charter Academy Elementary School Teacher hiring graphic Almond Acres Charter Academy Campus Supervisor hiring graphic Almond Acres Charter Academy Certified Substitute Teacher hiring graphic Almond Acres Charter Academy Alumni Spotlight featuring Amani Arellano
Read Blog Post ↓
MARK 538, Group Project

Orange Nail Spa Social Media Analysis

Social media audit of a Knoxville nail salon, benchmarking Instagram and Facebook engagement against industry standards and recommending video content, TikTok expansion, creator partnerships, and Google review strategy to drive growth.

View Presentation ↓
$500 Entrepreneurial Marketing Project

SEC Tailgating Startup

Developed a startup marketing strategy through UT's $500 Entrepreneurial Marketing Project, applying budgeting, market research, and business development principles. Collaborated with a six-member team to execute Google Ads and guerrilla marketing, partnering with an influencer to build brand awareness.

December 2025
MARK 503, Group Case Study

Chewy Case Study Analysis

Competitive strategy analysis for Chewy against Amazon, Walmart, and PetSmart/Petco. Recommends deepening customer relationships and community building over price competition or physical stores, plus a cautious international expansion into Canada.

View Presentation ↓View Written Analysis ↓
Toolkit

Skills & Software

Strategy

Campaign Strategy Brand Strategy Market Research Consumer Insights

PR & Communications

Public Relations Event Marketing Strategic Communications

Digital & Content

SEO Email Marketing Content Creation Branding

Software & Tools

Microsoft Office Canva CapCut Adobe Express Klaviyo Constant Contact Meta Business Suite

Certifications

Excel Certification, Advanced Bloomberg Market Concepts

Let's create something great together

Open to opportunities in brand strategy, growth, and marketing analytics. I'd love to hear from you.

krmont3@gmail.com (805) 835-8720 LinkedIn Your Domain Here
Email Me