Kenna Montgomery
I'm pursuing a Master of Science in Marketing at the University of Tennessee, building on hands-on agency experience across legal, contractor work, retail, tourism, and home services. I love solving business problems through strategy, storytelling, and results you can measure.
Education
University of Tennessee, Knoxville
Experience
Marketing Coordinator
Mar 2026 - Present
Dawn Marketing, Paso Robles, CADigital Marketing Intern
Feb 2026 - Aug 2026
Aurelia, Los Angeles, CACo-Host
2026 - Present
Pitch-A-Friend KnoxvilleAdministrative Assistant
Aug 2022 - Jan 2026
Stay Paso, Paso Robles, CASelected Work
Simas & Associates
Client marketing strategy for a legal practice, including client review and testimonial graphics.
View Work →SkinCenter
Social content and copywriting for a medical aesthetics client: client testimonial graphics, treatment promotions, and educational content on injectables and microneedling.
View Work → Read Blog Post ↓Chamber of Commerce
Community and event marketing for the Paso Robles & Templeton Chamber of Commerce, including promotional graphics for their "Wake Up Paso" speaker series and monthly membership mixers.
View Work →B. Anthony Jewelers
Branding and marketing for a jewelry retail client, including recruitment and hiring graphics for in-store retail roles.
View Work →Almond Acres Charter Academy
Recruitment marketing for a Paso Robles charter school, including a "We're Hiring" social carousel promoting open teaching and staff positions.
View Work → Read Blog Post ↓Orange Nail Spa Social Media Analysis
Social media audit of a Knoxville nail salon, benchmarking Instagram and Facebook engagement against industry standards and recommending video content, TikTok expansion, creator partnerships, and Google review strategy to drive growth.
View Presentation ↓SEC Tailgating Startup
Developed a startup marketing strategy through UT's $500 Entrepreneurial Marketing Project, applying budgeting, market research, and business development principles. Collaborated with a six-member team to execute Google Ads and guerrilla marketing, partnering with an influencer to build brand awareness.
December 2025Chewy Case Study Analysis
Competitive strategy analysis for Chewy against Amazon, Walmart, and PetSmart/Petco. Recommends deepening customer relationships and community building over price competition or physical stores, plus a cautious international expansion into Canada.
View Presentation ↓View Written Analysis ↓Pitch-A-Friend Knoxville
I co-host Pitch-A-Friend Knoxville, a live local event where entrepreneurs and supporters take the mic to pitch a friend's small business to the crowd. As co-host, I help run the show, create marketing content for the businesses we feature, and build hype for the event across social media.
The Pink Cactus
Designed the event outro slide deck featuring The Pink Cactus, one of the small businesses pitched at a Pitch-A-Friend Knoxville event.
View Event Slides ↓Crafty Bastard
Created a short-form social media content kit for Crafty Bastard, another business featured at a Pitch-A-Friend Knoxville event, including story and feed-ready video posts.
View Work →Skills & Software
Strategy
PR & Communications
Digital & Content
Software & Tools
Certifications
Let's create something great together
Open to opportunities in brand strategy, growth, and marketing analytics. I'd love to hear from you.
Email Me